The Coca-Cola Company has partnered with HeroX to do something truly heroic: find a natural, safe, reduced, low- or no-calorie compound that generates the taste sensation of sugar when used in beverages and foods. While there have been a number of impressive attempts at capturing or even re-creating the true sweetness of sugar without the burden of calories, this challenge is looking for something even better. Imagine all the taste sensation of sweetness true to sugar in a completely natural, low- or no-calorie substitute. Talk about revolutionary! Coca-Cola knows that amazing ideas can come from anywhere and everywhere, and by joining forces with HeroX, they’re ready to offer $1,000,000 to the innovator who can deliver the right solution. Keep up with all of the updates, announcements, and get the full scoop on what it takes to participate and ultimately win on the challenge page.
But that’s not all - Coca-Cola also wants to hear some of your sweetest stories as well -- no chemistry expertise required!