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The Coca-Cola Company Sweetener Challenge

The Sweetener Challenge seeks a natural, safe, low/reduced-calorie compound that tastes like sugar when used in beverages and foods. Read Overview...
Don't forget to check out the Sweet Story Challenge
Overview

Sugar.   Known also as sucrose (half glucose and half fructose), it sweetens most of what we enjoy eating and drinking.  Historically, sugar was extracted from sugar cane, which humans have been utilizing as a source of sweetener for thousands of years.  More recent developments have allowed for sweeteners to be derived from other plants, like beets and corn.  Sweeteners have evolved to include sugar alternatives and even naturally derived low- and no-calorie sweeteners.  As consumers continue to seek natural and low calorie options for their diets, these natural sweeteners provide new options.  While a tremendous amount of research has gone into the discovery and development of natural low- and no-calorie compounds, we still think there are novel compounds to be discovered and developed!

That’s why we are seeking your help: to find a natural, safe, reduced, low- or no-calorie compound that generates the taste sensation of sugar when used in beverages and foods.  The Coca-Cola Company is excited to sponsor The Coca-Cola Company Sweetener Challenge (the “Challenge”). 

 

Why Issue a Challenge? 


At The Coca-Cola Company, we are constantly innovating and refreshing our portfolio to meet the consumer’s tastes and lifestyles. And we know that amazing ideas can come from anywhere.  The Coca‑Cola Company Sweetener Challenge is looking for a natural, safe, reduced, low- or no-calorie compound that creates the taste sensation of sugar when used in beverages and foods.  We think that somewhere in the world, there is an individual or team of people who can solve our challenge!

 

The Challenge Breakthrough

The Coca-Cola Company Sweetener Challenge is looking for a natural, safe, reduced, low- or no-calorie compound that creates the taste sensation of sugar when used in beverages and foods.  The compound must not contain, or be derived from, Stevia or Lo Han Guo (Monk Fruit), or from any list of protected species or substances issued by any regulatory body in any country.

 

What Can You Do Right Now?

  • Read the complete challenge guidelines to see the rules and requirements for entry into the challenge.
  • “Accept Challenge” by clicking the orange button above to compete in the challenge. 
  • Follow the challenge above to be notified of any status updates to the challenge.
  • Share this challenge on social media using the icons above. Show your friends, your family, or anyone you know who has a passion for discovery.
  • Start a conversation in our Forum to join the conversation, ask questions or connect with other innovators.
Guidelines
Timeline
Updates 27

8 Hours Remaining to Submit!

Jan. 18, 2018, 6 a.m. PST by Joeana Lutha Mae Villo

If you're still assembling your submission, you have exactly 8 hours left to complete it! Remember, if you're planning to submit today, be sure to get it in well before the 5:00 pm ET cut-off.

Here's a Tip: HeroX recommends innovators plan to submit with at least a 3-hour window of time before the true deadline. Last-minute technical problems and unforeseen roadblocks have been the cause of many headaches. Don't let that be you!


Two Day Warning

Jan. 16, 2018, 2 p.m. PST by Joeana Lutha Mae Villo

This is your official two-day reminder!

That's right, the Coca-Cola Company Sweetener Challenge will be closing this coming January 18th at 5:00 pm Eastern Time (New York/USA).

Please be sure to complete your submission form well before the exact cut-off time.

At exactly 5:00 pm ET, we can no longer accept new submissions!

Got questions?

Now is the time to speak up! Comment directly on this update with any questions about the submission process and we'll get back to you right away!


Five Days Left to Submit (TIPS)

Jan. 13, 2018, 2 p.m. PST by Joeana Lutha Mae Villo

We are quickly approaching the final days open for submission to the Coca-Cola Company Sweetener Challenge. The deadline is January 18th at 5:00 pm Eastern Time (New York/USA.)

Here are couple of last-minute tips for a smooth entry process:

1. Begin your submission process several days before the cutoff time. This allows you to ensure everything you have been working on can be seamlessly integrated into the form.

2. Your submission will not be reviewed until you click the orange "Submit Entry" button at the top of the final review page. Please remember to do this!

3. Review the Challenge Guidelines to ensure your submission is complete. Pay particular attention to the judging criteria which will be the scorecard used to evaluate your entry.

4. Have any questions? Head over to the challenge forum and we would love to help you out.

Thanks so much, and good luck to all!


One Week Left to Submit

Jan. 11, 2018, 2 p.m. PST by Joeana Lutha Mae Villo

There's exactly one week left to submit your solution to the Coca-Cola Company Sweetener Challenge!.

You're so close. You can do this!  

Remember, the final submission deadline is January 18th at 5:00 pm Eastern Time (New York/USA). No submissions received after this time will be accepted, so make sure to get yours in as soon as possible. Any last-minute questions or concerns can go right in the comments section of this update.

GOOD LUCK!


Two Week Warning

Jan. 4, 2018, 2 p.m. PST by Joeana Lutha Mae Villo

There are only TWO WEEKS left to submit your solution for the Coca-Cola Company Sweetener Challenge. The early bird definitely gets the worm - so don't put it off! Be sure to have at least 75% of your submission complete a full week before the deadline for maximum flexibility. We'd hate to think you worked hard on a submission, just to miss the deadline by a hair (that's right - no late-night, sad email exceptions - the cut-off is real, folks!)

All that aside, thanks so much to all of you for your interest. Crowdsourcing is nothing without the crowd, and well, that's you. Yeah, you.  

We can't wait to see what the winning solution looks like.

Best of luck to all!


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