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How to Choose the Right Image for Your Crowdsourcing Campaign

Images speak louder than words, so take your challenge image seriously!

This is one of the first things people will see for your contest, so you want to make an impression. Most people will glance quickly over headlines, but you can use a unique, attractive image to catch the eye of almost anyone.

You feel like you have the makings of a great incentive challenge, and you're ready to change the world. So you'll need an image to match your ambition, something that will inspire people while communicating what your challenge is all about.

Take a look at other challenges to get your gears turning, especially ones that attracted a lot of competitors. Learn from them, and come up with something even better.

The creative part is up to you, but here are some key pieces of information your image should contain to maximize its impact:

  • Your challenge name
  • Additional sponsor’s name (when applicable)
  • Total prize amount
  • A picture that captures the “essence” of your challenge
  • Less is more (in regards to text) - you don't want to clutter your image with too much text. Less text will also allow you to optimize your image for viewing on mobile devices.

Here are some technical specs for your image:

  • 1280 pixels wide x 720 pixels high.
  • 1280 pixels is the minimum width that will be accepted for your image, 4000 pixels is the maximum width that will be accepted for your image.
  • If your image is less than 1280 pixels wide or less than 720 pixels high, you will receive an error message reminding you of the minimum size requirements and telling you the actual size of your image.
  • If the width-to-height ratio of your image is not the same as 1280 pixels to 720 pixels, you will be required to crop the height. If this is necessary, a new window will appear after you upload the image and you will be able to select the crop area.
  • Must be an image extension (.jpg, .png, .tiff, .bmp) not PDF or other document formats.

And the rest is up to you – with the help of the HeroX team, of course, so don't hesitate to ask! Check out the attachments below for some more example images, along with a few more design tips to make your challenge image the best it can be.

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