Everybody Counts -crowd-sourcing the natural world

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A crowd-sourcing wildlife data-base using both expert and public observations for a real-time species-wide environmental assessment.




Everybody counts – crowd-sourcing animal data. An easy, accessible way for users from enthusiasts to experts to log sightings of animal & plants, from orchids and butterflies to frogs and elephants.


Animal data captured is compiled into a central data-base offering real-time distribution heat-maps, historical comparisons, high urgency information such as real-time poacher tracking and highlighting unusual observations or massive fluctuations in sightings which would indicate a sudden change in in population.
On a wide scale we would be able to track the natural health of a particular eco-system – on a narrow scale we could track an individual animal- Tracking individuals would be limited largely to mega-fauna with distinct markings such as zebra, wild-dog, leopard or manta rays.
Real-time census means the cycle from data to action is reduced to almost zero and so has strong anti-poaching benefits, particularly relevant in the current rhino and elephant poaching crisis.
We are using animal data for conservation and then monetizing the human data through Eco-tourism.


The health of the natural world is inexplicably linked to humanity and measuring that health is the first step to conserving it. To measure it – we need everyone- everybody counts.

Wide ranging wildlife census in real-time in an easy and convenient method builds a data-base that helps everyone. For example - declines in essential species such as bees can be highlighted more quickly, benefiting the worlds agriculture sectors while indicative species such as frogs and butterflies can provide essential early warning of water pollution or grass land degradation. Helping secure key species such as rhino can play a large role in the eco-tourism industry, often a top-tier industry for many developing counties. The natural world is our world and it is counting on us.
-Frog populations are often ignored in wildlife census programs, yet they are the easiest, most accurate and cheapest means of monitoring the water quality in a rural environment. They are the canary in the coal mine, when the frogs go – stop drinking the water.

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