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F3 Fish-Free Feed Challenge

To encourage innovation of alternative ingredients for aquafeeds, improve the industry's sustainability, and reduce pressure on fisheries. Read Overview...
Funding goal
$145,050
pledged
$200,100
Overview

Our challenge is for an aquafeed company to either produce and sell the most seafood-free aquaculture feed using innovative formulations of proteins and lipids by the challenge end date, September 15, 2017, or be the first to reach 100,000 metric tons (mT) of seafood-free feed sales, verified by the judging committee.

 

The Problem

Many of the world’s wild fish stocks are in rapid decline.  A major source of the decline in fish stocks is demand for wild fish meal and oil that typically ends up in feed for aquaculture. Seven of the world’s top ten fisheries (by volume) target forage or low trophic level fish, 90 percent of which are processed into fish meal and fish oil used in aquaculture feeds.  Most scientists agree that for aquaculture to continue its necessary expansion, we must find alternative ingredients.

What is more, forage or low trophic level fish are the food for cod, salmon, tuna, dolphins, sharks, seals, sea lions, penguins, sea birds, and whales.  As a cornerstone in the ocean food chain, maintaining their stocks is of critical and strategic importance for preserving life in the oceans.  In fact, experts think that the record numbers of starving sea lions and the nesting failure of brown pelicans this year is attributable to collapsing Pacific sardine fisheries from California to Peru.

The industry has made tremendous strides to vastly increase yields of aquaculture products with limited supplies of fish meal and fish oil.  While management of these forage fisheries continues to improve, more innovation is needed to find additional ingredients and cost effective formulations if the industry is to become even more sustainable, and compete with beef, poultry and pork.  We want to encourage this innovation. 

 

The Challenge Breakthrough

The goal of this challenge is to reduce demand of wild-caught stocks, by accelerating the availability of cost-competitive, viable seafood-free options.  The research community and forward looking feedmills have already utilized a large number of seafood free ingredients including grains, terrestrial animal by-products, distillery and brewery by-products, algae (seaweed) products, and other plant and animal processing by-products. We acknowledge the availability of responsible sources of fish meal and oil, but our concern is to look beyond this source.  If fish meal and oil is limiting the future, how can aquaculture continue to grow?  There are sufficient alternatives today for fish meal and fish oils, and we need to encourage the use of these alternatives.

The F3 prize's goal is to showcase aquafeed companies who accelerate their sales of seafood-free alternatives.  Sales are only possible if the company has innovated fish meal and fish oil free alternatives in cost and quality, such that it is commercially viable.  Eventually, our hope is that these innovations lead to a new product category for consumers, the equivalent of 'grass-fed seafood', where seafood that is innovative and more environmentally friendly receives special attention.

 

How to Win the Challenge

The prize will go to the company that either sells the most seafood-free aquaculture feed by the Challenge end date, September 15, 2017, or is first to sell 100,000 mT of seafood-free feed, verified by the judging committee. 

The sum total of aquaculture feeds sold for a variety of aquacultured species (for salmon, tilapia, carp, catfish, etc.) will be counted so long as they are free of fishery products and by-products. Due to the difficulty of parsing out seafood sources, squid, shrimp and krill as well as byproduct meals and oils will not be counted. Terrestrial animal by-products and GMO grains are considered to be admissible ingredients.

A single prize of the total funds pledged will be awarded to the first company that meets the winning criteria.

 

Duration

The challenge will conclude on September 15, 2017 or when the judging committee has verified a company has sold 100,000 mT of qualifying feed, whichever comes first.

 

Who Can Participate

The Challenge is open only to companies that brand and sell feed to aquaculture businesses.  These companies can also include the qualifying F3 sales volumes of their licensees only if licensee sales volumes are not included in their own revenue reports, i.e. their sales volumes are not double counted.

Channel partners to such companies, including but not limited to, their respective suppliers of ingredients, contract manufacturers, processors, distributors, Formula Licensees, marketers, resellers, and retailers are not eligible on their own to compete in F3, but can partner with a feed producer to compete. More information and examples here.

Companies, please note: you do not need to be selling 100,000 mT of seafood-free feed as of today to participate; 100,000 mT is only the sales target at which the prize will be awarded if reached prior to the challenge end date. 

Partnership and licensee information must be sent to f3fishfreefeed@gmail.com (see FAQ section for requirements).

 

Registration and Submissions

Before 11:59:59 p.m. PT on April 30, 2016, feed companies that wish to participate are required to register as contestants through this website and send the following information to f3fishfreefeed@gmail.com: the name of the company, and the name of the authorized representative, title, address, work phone number, mobile phone number, and email address of the contact person.  The same contact information needs to be included for each licensee.  By registering for this challenge, you agree to participate and comply with the full challenge rules. The full text is here and it is summed below:

By registering to participate, you agree that: 

1. You have the authority to enter the challenge on behalf of the company.  2.  Your company brands and sells feed to aquaculture companies.  3. You agree that you are the owner of the submission and that you have the rights and permissions to enter the submission. 4. You agree to share your ingredient lists for the qualifying feeds; 5. You agree to report sales volumes and buyers for the qualifying feeds; 6. You hold at least $1 million in Commercial General Liability insurance with limits of at least $1 million combined single limit bodily injury and property damage liability.  7. You agree to comply with additional examinations and verifications by the Judges outlined in the Challenge agreement.  8. You agree that if you win, to appear at two different venues to receive the prize.

At the judging committee's expense, feed samples from the mill and/or randomly selected from farms will be submitted for lab analyses to confirm lack of fisheries products.  The judges may also verify volume by comparing sales figures with the aquaculture production volume from the buyer's farms. This information, with the exception of sales volumes, will be held in confidence by the judging committee and used only for the purpose of determining the winner of the prize. The sales volumes will be periodically tallied and displayed on the F3 website.  

The complete judging criteria and Challenge terms are embedded in the online registration agreement.

 

Feed Sample Submission:

On or before September 30, 2016, each company must submit their feed for examination by the Judges by sending the feed ingredients and feed samples to the University of Arizona (1140 E. South Campus Drive, Forbes Building, Room 306, Tucson, AZ 85721 USA Attn: Kevin Fitzsimmons). Feed samples must include at least one (1) kilogram of each "feed type" that the company would like to have qualified in connection with this challenge. "Feed type" means any distinct formulation to be used to feed one or more species or life stages of marine life. The sample should be submitted with the attending label printed with the guaranteed analysis and list of ingredients. Alternatively, a sample of a commercial bag of feed with the label sewn on would be acceptable as well.  Among other analyses, these samples will be independently tested for proximate analyses, lipid analyses, as well as genetic identification to ensure that no fish, squid or crustacean components are contained within. We do NOT require the formulation of the diet as we assume that is the company's intellectual property.

 

Sales Submissions (1-4):

On or before the 20th day of January, and 15th day of April, July, and September 2017, each company must submit their quarterly sales volume information for verification by the Judges by sending a list of (i) all their customers, and their gross volume of feed sold, and (ii) the foregoing information set forth in (i) for all their licensees' sales of their qualifying feed to f3fishfreefeed@gmail.com.  Note: the judges may conduct random site visits to customers to verify sales statistics.

*No submissions will be accepted after the submission deadlines. Incomplete submissions will not be accepted.

Challenge Guidelines are subject to change. Registered competitors will receive notification when changes are made, however, we highly encourage you to visit the Challenge Site often to review updates.

Challenge Status: The Challenge registration period is now closed.

Challenge Funding: To-date, the challenge has received more than $140K of crowdsourced funds, with the prize now totaling $200,100. The Challenge is still accepting donations to increase the prize amount. 

Timeline
show all
Dec. 31, 2017, 11:59 p.m. PST
Winners Announced
The Challenge winner will be announced on or before this date.
Sept. 15, 2017, midnight PDT
Final Sales Submission Deadline and Challenge End Date
Deadline for contestant teams to submit sales numbers and customer lists for their qualifying feeds for the period of July 1 - September 15, 2017. Also, the Challenge End Date.
July 15, 2017, midnight PDT
3rd Sales Submission Deadline
Deadline for contestant teams to submit sales numbers and customer lists for their qualifying feeds for the period of April 1 - June 30, 2017.
May 22, 2017, 9:59 p.m. PDT
You are here
May 18, 2017, 9 a.m. PDT
Article by Aquafeed.com Staff.
May 18, 2017, 9 a.m. PDT
Reported in The Aquaculturists blog.
May 17, 2017, 9 a.m. PDT
Global F3 Challenge hits halfway point for $200,000 prize.
May 17, 2017, 4:41 p.m. PDT
Guangdong Evergreen Feed Industry Co., Ltd has maintained its lead in the Challenge with 53,815 metric tons of F3 feed sold, and the team comprised of Myanmar-based Htoo Thit Co. and global animal nutrition company Biomin is in second place with 29,6 ... Read More
May 16, 2017, 9 a.m. PDT
Article by Zhang Chun.
April 28, 2017, 9 a.m. PDT
About contestant team AgriProtein and Abagold, their product, and their participation in the F3 Challenge. Article by Sarah Martin and Annie Reisewitz.
Feb. 27, 2017, 9 a.m. PST
"Aquaculture investor, David Tze, has announced the launch of the Tze Venture Search Fund for Aquaculture Technology – a new fund dedicated to backing and growing aquaculture feed innovations in the aquafeed ingredients sub-category." Article by Lynd ... Read More
May 1, 2017, 9 a.m. PDT
Article by Melody M. Bomgardner.
April 25, 2017, 9 a.m. PDT
Article by Jessica Pothering.
April 25, 2017, 9 a.m. PDT
"Best-selling author and lifelong fisherman Paul Greenberg spends a year eating fish at breakfast, lunch and dinner to help answer the question: “What fish should I eat that’s good for me and good for the planet?”"
April 24, 2017, 9 a.m. PDT
Article by Grainews.ca staff.
April 15, 2017, 11:59 p.m. PDT
2nd Sales Submission Deadline
Deadline for contestant teams to submit sales numbers and customer lists for their qualifying feeds for the period of January 1 - March 31, 2017. This is also the deadline for contestants to submit additional F3 feeds for verification that can count towards their sales totals.
April 11, 2017, 9 a.m. PDT
Article by IntraFish Media.
March 1, 2017, 9 a.m. PST
Published in the March 2017 issue of International Aquafeed Magazine.
April 4, 2017, 9 a.m. PDT
Several aqua feed producers have said they will offer feeding trials to the companies that win or are finalists in the F3 Fish-Free Feed Challenge. Article by Aerin Einstein-Curtis.
March 31, 2017, 9 a.m. PDT
Article by Cliff White.
Feb. 16, 2016, 9 a.m. PST
Article by Isis Almeida.
March 30, 2017, 9 a.m. PDT
F3 competitor, AgriProtein, is ramping up its production of insect meal to be used as a fishmeal replacement in animal feed. Article by Aquafeed.com Staff.
March 30, 2017, 3:48 p.m. PDT
Several of the world’s leading aquafeed manufacturers and seafood producers have announced their interest to trial fish-free aquafeeds developed by the winner or a finalist of the F3 Challenge. The companies include Marine Harvest, Alpha Feed, Guangd ... Read More
March 30, 2017, 9 a.m. PDT
Article by Aquafeed.com Staff.
March 15, 2017, 9 a.m. PDT
Article by Monica Jain.
March 15, 2017, 9 a.m. PDT
About U.S.-based contestant team, TwoXSea, Star Milling Co., Alltech, & TerraVia, and their involvement in the F3 Challenge. Article by Annie Reisewitz.
Feb. 23, 2017, 9 a.m. PST
Article by Aquafeed.com Staff.
March 2, 2017, 9 a.m. PST
Trout-producer, NemiNatura, is starting work with a trial aquaculture diet that seeks to maintain fish performance without using marine animal proteins. Article by Aerin Einstein-Curtis.
March 2, 2017, 9 a.m. PST
Article by Aquafeed.com Staff.
Feb. 27, 2017, 9 a.m. PST
Article by Sarah Zielinski
Feb. 28, 2017, 9 a.m. PST
Article by Cliff White, Executive Editor.
Feb. 24, 2017, 9 a.m. PST
"Aquaculture investor David Tze has launched the Search Fund for an Alternative Aquafeed Technology, which is focused on aquaculture feed technology." Article by Undercurrent News.
Feb. 24, 2017, 9 a.m. PST
Article by Louis Harkell.
Feb. 23, 2017, 9 a.m. PST
Article by Aquafeed.com Staff.
Feb. 23, 2017, 9 a.m. PST
Article by Undercurrent News.
Feb. 23, 2017, 9 a.m. PST
Article by IntraFish Media.
Feb. 23, 2017, 10:07 a.m. PST
The F3 Fish-Free Feed Challenge announced today the first sales results for the multi-stage contest to innovate and sell fish-free feed for the aquaculture industry. China-based Guangfong Evergreen Feed Industry Co. is leading the race with over 48, ... Read More
Feb. 9, 2017, 9 a.m. PST
Article by Samantha Andrews.
Feb. 9, 2017, 9 a.m. PST
NemiNatura, Mexican producer of farmer trout, will begin testing F3 feeds produced by TwoXSea team. Article by Aquafeed.com Staff.
Feb. 7, 2017, 9 a.m. PST
Mexican farmed trout producer NemiNatura begin trials of the TwoXSea team's F3 feed which utilizes marine algae and plant proteins to replace fish oil and fishmeal. Article by IntraFish Media.
Feb. 6, 2017, 9 a.m. PST
F3 contestants interviewed about their participation in the F3 Challenge. Article by Elizabeth Devitt.
Feb. 5, 2017, 7 a.m. PST
"What do a Web 1.0 pioneer, a Russian-born fisherman, and a scientist who shoots lasers into poop for a living have in common? America’s first 100 percent vegetarian trout." Article by Megan Molteni.
Jan. 31, 2017, 9 a.m. PST
"The Fish 2.0 2017 business competition for sustainable seafood enterprises launched on Wednesday with a new track structure that will build seafood innovation networks in coastal regions around the world and create global networks around key opportu ... Read More
Jan. 27, 2017, 9 a.m. PST
Seven months on from being acquired by Alltech, Dutch fish feed producer Coppens International has brought to market a new trout feed incorporating its parent company’s DHA-rich algae-derived fish oil replacer, ForPlus. Article by Lynda Searby.
Jan. 25, 2017, 9 a.m. PST
Paul Greenberg visits MacFarland Springs Trout Farm to learn about their trout grown with an F3 diet developed by the TwoXSea, Star Milling Co., Alltech and TerraVia competitor team.
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