Patterns for Success

Design a leadership and training program to boost the successes of small business owners. Read Overview...
Total Prize Amount
Strategy Prize
Leadership Prize
Culture Prize
Kicker Prize

Success—it is a dream reached for by every small business owner.

Yet it is a dream rarely realized:

Fewer than 80% of small businesses in the U.S. survive their first year, and at five years, the survival rate drops below 50%.

The question is—why? It’s certainly not for a lack of sweat, enthusiasm, gumption, and grit…

We believe there are three keys to small business success: 

  1. Strategy
  2. Leadership
  3. Culture

We are reaching out to you, the creative problem solving community to help us develop an innovative set of tools that will help small business owners more readily achieve the success they so desperately seek by mastering these three keys. 


Why are we doing this?

Small business owners are the engines moving economies forward. Nurturing these entrepreneurs and their businesses brings significant returns to local and regional financial markets.

…Yet they rarely get the support they deserve.

“Do-It-Yourself business owners” truly do anything and everything imaginable to inch their businesses towards success. Even though motivation is high, there are too many demands to be met each day - It’s no wonder DIY business owners often struggle.

In order to ensure these economic lynchpins not only survive, but thrive, it’s critical to provide small business owners with the tools necessary to grow their businesses, manage day-to-day responsibilities, build better partnerships, and properly lead their employees.

This is where you come in!



DIY business owners can benefit greatly from the development of tools tailored specifically for them—tools that don’t ask them to “read the book” or “attend the seminar.”

They need practical (and applicable) insight into strategic thinking, leadership, and projection of the optimism they have within.

We are reaching out to you, the problem solving community, to create a series of tools that will help DIY entrepreneurs form viable strategies for their businesses, lead their employees to success, and create winning cultures within their companies.

You can submit an entry for one, two, or all three success categories:

Success category:  STRATEGY

  • Module 1:  Planning to Create Competitive Advantage
  • Module 2:  Branding Your Vision and Your Business
  • Module 3:  Selling to Generate New Customers                                                 

Success category:  LEADERSHIP

  • Module 4:  Resilience and Conquering New Territory
  • Module 5:  Building Your Team and Key Partnerships
  • Module 6:  Commanding Presence

Success category:  CULTURE

  • Module 7:  Creating Great Company Culture
  • Module 8:  The Value of Simplicity
  • Module 9:  Work-Life Balance and Stress Management

If you’re ready to help the VITALLY IMPORTANT yet underserved market of DIY business owners, read the full challenge guidelines!


What Can You Do Right Now?

  • Click the “Accept Challenge” button above to REGISTER
  • Read the Challenge Guidelines to learn about the requirements and rules
  • Click the “Follow” button above to be notified of any updates
  • Share this challenge with ANYONE who might be interested in developing an engaging training curriculum for small business owners—use the social media buttons beneath the challenge image above
  • Use the Forum to ask any questions about the challenge and collaborate with fellow innovators
show all
May 28, 2017, 1:27 a.m. PDT
You are here
Dec. 2, 2016, 1:11 p.m. PST
We are proud to announce the winners in the $25,000 Patterns for Success Challenge! After a rigorous review by our judging panel, our top award recipients are as follows: Strategy Category Sreeja Chandran - The 5U approach in creating competitiv ... Read More
Dec. 2, 2016, noon PST
Winners Announced
Nov. 28, 2016, 5:19 p.m. PST
We need just a little more time before we are ready to announce the winners for the Patterns for Success Challenge.  Stay tuned - the announcement will be made in the upcoming days! - Kyla
Nov. 28, 2016, noon PST
Judging Close
Nov. 4, 2016, 2:35 p.m. PDT
Greetings Innovators, The judging panel has been busy evaluating your submissions and needs just a little more time to give each entry the time it deserves. We'll be announcing winners on November 29th. Stay tuned! Best of luck, Kyla
Sept. 28, 2016, 12:01 a.m. PDT
Huge thanks to everyone who participated! The Patterns for Success Challenge closed for submissions last night at midnight. Keep an eye out for updates in the meantime, as the judging process will now begin. We expect to announce winners by November ... Read More
Sept. 28, 2016, midnight PDT
Sept. 27, 2016, 8:59 p.m. PDT
Submission Deadline
Sept. 27, 2016, 12:01 a.m. PDT
Just a friendly reminder that this is your LAST DAY to submit to the Patterns for Success Challenge! Please contact the HeroX team directly through the challenge page if you have any questions or concerns. Good luck to all!
Sept. 21, 2016, 11:41 a.m. PDT
Greetings Community!  Thanks so much for all that you've contributed so far. This is just a gentle reminder that the final day to submit your entry to the Patterns for Success Challenge is Tuesday, September 27th.  That's less than a week away!  R ... Read More
Sept. 9, 2016, 5:30 a.m. PDT
        BY JON WESTENBERG       re-posted from Medium.com The question we ask, whenever we hear about a new business or idea, whether it’s renewable energy or a messaging app or a hamster sled, is this: Will it scale?  And then if we find out t ... Read More
Aug. 26, 2016, 7:06 a.m. PDT
Great news! The judging panel for the Patterns for Success Challenge has been finalized. The following individuals have agreed to judge:  Keane Steele Cokie Berenyi​ Scott Horton​ Huge thanks to all of them for helping make this challenge poss ... Read More
Aug. 11, 2016, 11:25 a.m. PDT
Have you ever wondered if people who are really successful in business are just...wired differently?  That may be generally true, but tendencies that are conducive to success can be modeled and imitated -- successfully! Check out this blog by Peter ... Read More
Aug. 4, 2016, 1:03 p.m. PDT
Greetings, Innovators! There's been a lot of buzz about the Patterns for Success Challenge in recent days, and we're finding that many innovators are only just learning about the challenge now. In order to give everyone who wants to participate a ch ... Read More
July 11, 2016, 9 a.m. PDT
Dear Innovators --  The deadline for the Patterns for Success Challenge has been extended to Wednesday, August 10th at 11:59 PM Eastern Daylight Time. You now have until that time to register and submit your entry. To register for the challenge, y ... Read More
July 1, 2016, 3 a.m. PDT
WHAT? It's JULY?! Yeah, a minute ago we were making sure we had a sweater in the car -- and now we're making our 4th of July grocery list (don't forget sparklers & watermelon.) Like it or not, we've crossed the rubicon of 2016, and we're more th ... Read More
June 22, 2016, 4 a.m. PDT
Got course design on the brain? Well, if you're crafting a submission to Patterns for Success, it's pretty likely! You definitely want to check out teachery - it's a platform for creating aesthetically pleasing, easy-to-use (and super easy to design ... Read More
June 3, 2016, 6 a.m. PDT
So, what is the secret "Recipe for Success" that will help small-scale entrepreneurs succeed?  Perhaps breaking out of the idea that there's any one particular formula is a good start. Let's face it - good business is closer to an art form than a har ... Read More
May 20, 2016, midnight PDT
There are literally hundreds of free business plan templates available online. Entire books written about the how and should  of designing a plan for your enterprise. Sadly, it's rare that writing and building one doesn't feel totally intimidating. N ... Read More
May 6, 2016, midnight PDT
Happy Friday, everyone! We're really glad you've decided to become part of the Patterns for Success Community.  Thought you all might appreciate this "love note to entrepreneurs" to help keep the frame of mind for the solution: 
April 20, 2016, midnight PDT
The day is here!  Patterns for Success is now open for submissions. Please be sure to reach out with any comments or questions about the submission or judging criteria in our challenge comments section. We love hearing from you! 
April 20, 2016, midnight PDT
April 18, 2016, 7:27 p.m. PDT
Those of you with eagle eyes may have already noticed, but we've posted the full Patterns for Success challenge guidelines to the challenge page. Visit herox.com/PatternsForSuccess/guidelines to read about the rules and requirements of the competitio ... Read More
April 8, 2016, midnight PDT
Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.  -Andy Warhol Are you ready to help people channel their passion into an effective small business? ​ That's right: ... Read More
April 2, 2016, 4:34 p.m. PDT
What we can or cannot do, what we consider possible or impossible, is rarely a function of our true capability. It is more likely a function of our beliefs about who we are. -Tony Robbins Welcome! First of all, thanks so much for being part of the s ... Read More
March 23, 2016, noon PDT
Pre registration
Updates (20)
Forum (1)