Recall your fondest memories from childhood. Somewhere in that picture, is there a special treat -- maybe even something sweet? From learning to cook a new vegetable to timeless holiday feasts, humanity has a universal bond in the power of food. It keeps us alive, brings us joy, and helps shape our very identities. Acknowledging the power of food, Coca-Cola also knows that amazing ideas can come from anywhere and everywhere. So with the help of HeroX, The Coca-Cola Company Sweet Story Challenge launches a global search for stories of the sweetness in life.
But that's not all they're seeking. The Coca-Cola Company has also partnered with HeroX to do something truly heroic: find a natural, safe, reduced, low- or no-calorie compound that generates the taste sensation of sugar when used in beverages and foods. While there have been some impressive attempts at capturing or even re-creating the true sweetness of sugar without the burden of calories, this challenge is looking for something even better
Imagine all the taste sensation of sweetness true to sugar in a completely natural, low- or no-calorie substitute. Talk about revolutionary! So revolutionary, in fact, The Coca-Cola Company is ready to offer $1,000,000 to the innovator who can deliver the right solution in The Coca-Cola Company Sweetener Challenge. Keep up with all of the updates, announcements, and get the full scoop on what it takes to participate and ultimately win on the challenge page.
