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Far from Silicon Valley in California, there is a place that some are now calling “Silicon Savannah.” Located around Nairobi, and centered on the nonprofit collective Ushahidi, an explosion in African tech is taking shape. And this past September, backers of the collective’s 2013 Kickstarter campaign finally began getting their hands on the first BRCKs – a long-awaited device that is the antithesis of shiny, expensive internet hardware.
A mobile Internet router, BRCK is essentially a self-powered, mobile Wi-Fi device that promises to bring internet access to remote communities and underdeveloped neighborhoods all around the world. And as an added bonus, it reverses the usual order of globalization – having been invented in a developing country, built in the US, and intended for customers all over the world.
It can connect to the web in one of three ways: by plugging in a standard ethernet cable, by bridging with other Wi-Fi networks, or by accessing 3G or 4G data via a basic SIM card. Originally, Ushahidi invented it in order to overcome infrastructure challenges – specifically, inconsistent electricity and Internet connectivity – plaguing young upstarts in Nairobi. But it turns out, plenty of other people and places face the same challenges all over the world.
Contrary to public opinion, it is not just developing or underdeveloped countries that experience infrastructure challenges. Recently in the UK, Virgin Media customers across London lost service; while in the US, in what appeared to be an unrelated event, millions of Time Warner customers – largely in Chicago, Houston, Los Angeles, New York, and Tampa – were knocked offline.
But even just focusing on the developing world, BRCK’s potential market is enormous. While only a quarter of people from the developing world are currently connected, they already account for a staggering two-thirds of all people online today. While the technology is not exactly cutting-edge by most standards, it offers numerous advantages that take the needs of its potential market into account.
Beyond its three connection methods, BRCK can keep up to 20 users up and running for as long as eight hours during an electrical outage. And should the internet be unavailable in a given locale, the device continues operating offline, syncing up when its connection is restored. In addition, the stock hard drive is 4 gigabytes big, and it has a storage capacity of up to 32 gigabytes.
BRCK CEO Erik Hersman, who cut his teeth in the industry as a blogger, sees the company’s base in Nairobi as one of its greatest assets, particularly given its target market. Having been born in Sudan and having settled in Kenya with his young family, he is well-versed in the art of addressing local needs with local solutions.
"I describe it as a new remix of old technology," he says. "That’s the key to understanding Africa’s technology… If it works in Africa, it’ll work anywhere… We’re playing with dirty power and crappy Internet, so the device has to be resilient.
While designed in Kenya, BRCK is manufactured and assembled in Texas by a company called Silicon Hills, which is located outside of Austin. With its matte black, rubberized case, BRCK is elegant, but mostly unassuming, and has the relative dimensions of an actual brick. It’s too large to fit in a pocket, but small enough to carry in a backpack, place on a desk, or even on the hood of a car in the African countryside.
By weight, BRCK is substantially heavier than a plastic router, but it’s also much more than one. In addition to its battery, BRCK has multiple ports, including a general-purpose input/output, enabling users to program and connect other hardware – such as sensors or a solar charger – to the device. But what is perhaps most compelling about BRCK, are its potential applications.
In truth, the greatest possibilities lies in the ability to break away from the model of centralized internet providers. This could lead to nothing short of a revolution in how people get online, and in way that would ensure a far greater measure of “equality of access”. As Hersman explained it:
"We see enormous resonance with the work of other organizations. Take the proliferation of web-enabled laptops and tablets in schools; why is it that each of these devices connect to a mobile tower? Why not to a single, centralized point? …We’re at a place in history where the barriers to entry are no longer in the software space, but in the hardware space. Because we don’t yet have fully functioning maker spaces and rapid prototyping abilities here in Nairobi, the design process is still relatively slow and expensive, but the barriers are coming down."
Education, health, environmental, and even military and governmental organizations are already in conversation with BRCK and multiple entities are testing it out. For consumers in emerging markets, BRCK’s $200 price tag may be a stretch, but the company is looking at purchasing plans, which have worked well in developing nations for both the cell phone and energy sectors.
But BRCK’s business model is ultimately based more on companies than individual consumers. Digital Democracy, a nonprofit organization that has worked in two dozen countries around the world, is one such company. According to its founder and executive director, Emily Jacobi:
The reason that we backed BRCK and that I’m excited to see it come about is because it fills an important gap in hardware and tools. We’re going to remote areas and training groups – indigenous groups, refugees, and other at-risk populations – to map the land and communities using GPS devices and cameras. We’re particularly excited about BRCK’s ability to facilitate collaborative work, as well as function offline.
If there was one thing that the Digital Revolution promised, it was to bring the world together. Naturally, there were those who thought this to be naive and idealistic, citing the fact that technology has a way of being unevenly distributed. And while today, people live in a world that is far more connected than in any previous age, access remains an illustrative example of the gap between rich and poor nations.
Hence why an invention like the BRCK holds so much promise. Not only does it neatly reverse the all-too-common direction of technological development – i.e. technology conceived by a wealthy country, built in a poor one, and only marketed to wealthy ones – it also helps to shorten the gap between rich and poor nations when it comes to accessing and enjoying the fruits of that development.
Ushandi's Kickstarter campaign officially ended on June 4th, 2013, and raised $172,107 of their target goal of $125,000. And as of September 2014, orders began shipping to buyers in 45 countries around the world. To learn more about Ushandi's efforts to deelop open-source, equal-access technology, check out Ushahidi’s website. To learn how you can get your hands on a BRCK, click here.
And be sure to check out Ushandi's promotional video here:
And this TED Talk where Juliana Rotich, Ushandi's Executive Director, presents the BRCK:
Sources:
- www.brck.com/
- www.wired.co.uk/news/archive/2013-05/13/brck
- www.geektime.com/2014/07/14/brck-a-backup-generator-for-the-internet-ships-to-supporters-this-week/
- www.forbes.com/sites/anthonykosner/2013/05/05/brck-keeps-the-internet-on-when-the-power-goes-off-even-in-africa/
- www.fastcoexist.com/3035137/change-generation/made-in-kenya-assembled-in-america-this-amazing-internet-anywhere-router-c
- www.kickstarter.com/projects/1776324009/brck-your-backup-generator-for-the-internet
- www.ushahidi.com/
- www.digital-democracy.org/ourwork/ra/
Image Credit:
- Developing Nations Map: Forbes
- BRCK images: fastcoexist.com
- Tech in the Developing World: Digital Democracy