Interview with ShiraX Challenge Creator Jason Bavington

Community-Based Participatory Research reframes who holds authority in health design. Here's why top-down interventions keep failing and what genuine co-creation demands.

Innovation in government is often framed around technology, but in Birmingham, AL, it starts with something far more fundamental: trust. As Innovation Team Director for the City of Birmingham, LaTisha “Tish” Fletcher is leading a different kind of transformation. One that's human-centered.

How episodic health content, docu-series, animated explainers, serialized narratives, can bridge the gap between health knowledge and lasting behavior change.