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Mondelez

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LABEL FRIENDLY BULKING AGENTS

Natural alternatives to substitute for sugar to create an end product as close as possible to the sensorial profile&functionality of sugar.
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Summary

Overview

DESCRIPTION

Natural alternatives to substitute for sugar (including sweetening systems as sugar/hybrid sugar + artificial high intensity), to create an end product as close as possible to the sensorial profile and functionality of the standard product made with sugar.

BACKGROUND

Some current options on the market (monk fruit and apple, for example) are known but they are difficult to handle and/or have limited availability. We want to offer a healthy option which maintains the taste and texture that consumers love in our products.

KEY SUCCESS CRITERIA

  • Shelf stable
  • Not labelled as sugar across geographies;
  • Lower calorie value (max 2.5 kcal/g) and lower glycemic index compared to sucrose;
  • Non-laxating clean label;
  • Sustainable sourcing (preferred)

POSSIBLE APPROACHES

Waste stream ingredients to lower cost of premium sweeteners; new uses/combination/modification of sweeteners listed below/ cellular agriculture/ precision fermentation/ ingredients used in other industries (pharma, supplements, medical food, etc)

WHAT WE AREN'T INTERESTED IN

Commercially available high potent sweeteners such as Stevia, Monk Fruit, Tagatose, Carob extracts, Miraculin, flavor modifiers, etc.

PREFERRED COLLABORATION TYPES

At this stage, we're open to various types of mutually-beneficial partnerships. Collaboration with companies with MVP's or ready to use or at least scalable solutions (commercializable in less than 5 years).

MONDELĒZ INTERNATIONAL OPEN INNOVATION SUBMISSION PORTAL

Submit your ideas and innovations to the Mondelēz International Open Innovation Submission Portal. After reviewing information above regarding Mondelēz International's current innovation needs, simply click "submit your idea" and complete as many of the fields as possible. When complete, click the "submit" button and we will get back to you.

Timeline
Forum
Teams7