When The Coca-Cola Company first launched the Sweetener Challenge in August 2017, we recognized that we were presenting the HeroX community with a particularly difficult task. The realm of sugar alternatives derived from natural sources has been highly studied for decades, and this contest to independently identify new compounds or molecules was a high bar for the contestants to meet. The difficulty of the challenge is evident in the submissions we received, as no entry sufficiently met the challenge’s minimum requirements to move into the semi-finalist round.
Therefore, after an extensive review of all entries, we will not be announcing a winning entry to The Sweetener Challenge and will be ending the contest. We commend all contestants’ efforts to explore new sugar alternatives, and encourage you to continue pursuing scientific innovation. The Company remains firmly committed to exploring and bringing to market new sugar alternatives that help us keep the great tastes people love but with less sugar and fewer calories. We also remain committed to pursuing innovation inside and outside of our company. Please follow Coca-Cola Journey for information on our progress.
