Chris Langathianos is Global Vice President of Brand Strategy at Brandigo, a global strategy consulting firm with offices in Boston and Shanghai. Chris is an expert is B2B and B2C brand development and places an emphasis on market research to understand the the value drivers that are most important to target customers when developing brand strategies. Chris has worked with brands like Schneider Electric, GE, Fuji, Science, Thompson Reuters, Harvard Business Publishing, and Nature.