Our Controlled Disruption™ methodology delivers breakthrough solutions by combining three ways to unlock new possibilities: Outside-in, Cross-Functional Co-Creation and Silo Functional work. Controlled Disruption™ allows you to challenge the status quo and create a new reality in which your brand is the leader, market leader, thought-leader or both. We are experts at applying it to product innovation and brand positioning, ensuring you create disruptive opportunities with an implementation roadmap, cross-functional alignment and a lasting change of organisational mindset.