Montse Garriga-Martin is the Director of Brand and Digital Marketing at NBC Entertainment. She leads strategy development and discussions for shows like This Is Us, World of Dance, Golden Globes and Shades of Blue working with senior management and cross-departmental leads to ensure marketing tactics are focused on collective marketing and business goals. She leads digital marketing initiatives to drive social conversation and fan engagement, most recently the #WorldOfDanceChallenge with Jennifer Lopez. Additionally, for fall priority shows like This Is Us, Montse works closely with the symphony team and NBCUniversal partners for cross-promotion. She has also worked on signature consumer facing campaigns while at NBC, including The Voice Rose Parade Float and Smash’s award winning philanthropic initiative Make A Musical providing underprivileged schools across the country with musical theater programs. Montse has been part of NBCUniversal for over ten years. Prior to NBC, she was the marketing manager at mun2, Telemundo’s former bilingual cable network, where she oversaw consumer promotions, affiliate and brand marketing. She developed the network’s brand positioning, signature mission statement, brand book and tagline. She holds a Bachelor of Arts degree in Public Policy from Brown University. Montse lives in the suburbs of Los Angeles with her husband Craig and five year old son, Nicolas.