Summary
Most of the demands in today's world encourage more and more sedentary behaviour... Meme'ing and streaming cultures alongside hectic work schedules and ever-evolving technologies all contribute to more time spent indoors and sitting down, and less time spent outside and upright. As a result, physical, mental, and spiritual health is deteriorating at an alarming rate. The Canadian Health and Fitness Institute (CHFI) is on a mission to reverse this trend!
The Challenge
The Healthy Selfie Challenge invites you and other innovators to:
- provide your proposal to reverse these trends and get Canadians more physically active;
- profile your ingenuity on a world stage;
- win a trip to Vancouver, BC to meet renowned advocates of health and fitness; and
- join our network of champions who will together achieve CHFI’s Vision, to “Make Canada the Fittest Nation on Earth by 2030.”
How to Win
- Click on "SOLVE THIS CHALLENGE" above to sign up for the challenge
- Send us your Healthy Selfie video
- Follow CHFI and HeroX and post your feed on Instagram and/or Facebook
- Tag your friends in your post and get them to like the video
- Write us about what it means to be “healthy” and what is your idea to help CHFI fulfill its mission
PHASE 1 SUBMISSION STEPS
The Healthy Selfie Challenge is divided into two phases. Contestants who succeed in Phase 1 will be invited to participate in the second phase, described below. Phase 1 of your Healthy Selfie requires 4 steps:
1. follow CHFI, formerly NHFI, and HeroX on social media;
2. provide a video that encourages healthy physical activity;
3. submit a proposal to get Canadians more active for their physical, mental, and spiritual health; and
4. comply with the Rules. Submissions are due by 3pm PDT on August 31, 2020.
*Contestants who succeed in Phase 1 will be short-listed and eligible to participate in the Phase 2 Final Round.
PHASE 1 DETAILS
VIDEO CREATION
Create your “Healthy Selfie” Video, recording yourself in some active routine.
Length: less than 5 minutes.
Content must include the following:
- your name and country of residence;
- explanation of your activity;
- why you’re participating in this Challenge;
- importance of CHFI’s Vision, to “Make Canada the Fittest Nation on Earth by 2030”; and
- the words, “Make Canada the Fittest Nation on Earth by 2030”.
VIDEO SUBMISSION
As a minimum, post to your feed on Facebook and/or Instagram. If you are active on other social media platforms, we welcome you to post there as well.
Tag CHFI and HeroX:
- Facebook: @nhfi.insap and @IamHeroX
- Instagram: @canadianhfi and @BeHeroX
Tag your friends in your post and get them to like the video.
Upload your video to YouTube or Vimeo
SUBMISSION FORM
Be sure to:
- provide the YouTube or Vimeo link;
- explain what it means to you to be “healthy”;
- state what you think are the biggest contributors to a sedentary lifestyle;
- relate solutions currently available to combat a sedentary lifestyle;
- explain why you think these are not working;
- tell us your proposal to increase physical activity and help CHFI fulfill its Vision
Registration and Submissions
Submissions must be made online (only), via upload to the HeroX.com website, on or before the Submission Deadline posted on the Timeline Tab.
All uploads must be in PDF format. No late submissions will be accepted.
Submissions must be made in English. All challenge-related communication will be in English. CHFI apologizes to Francophone participants - we are working to broaden our linguistic capacity.
PHASE 2 SUBMISSION STEPS
Up to 10 contestants will be short-listed from PHASE 1. These Phase 1 winners will be invited to respond to the following questions:
- What is your solution to get Canadians active?
- What is the cause of sedentary behavior that your solution specifically addresses?
- Has this solution been deployed in other areas/countries before? Where?
- Why do you think your solution will work in Canada? Provide any supporting research available.
- What do you think are the critical characteristics to be included when designing a solution to get Canadians active?
- What do you think is the key differentiating factor of your solution from anything else that is available?
- What are the biggest risks/obstacles to your solution being successful?
- What would you use to measure the success of your solution? (what are the key success indicators)
- Imagine it is 2030 and your solution was a HUGE success, what does that Canada look like?
- What most excites you about seeing your solution in action?
THE PRIZES
PHASE 1 PRIZES
The top 10 solvers will receive:
- special recognition on the CHFI and HeroX sites and social media platforms; and
- an invitation to proceed to Phase 2.
The First Place Phase 1 Contestant will receive:
- two tickets to CFHI’s Celebrity Gala on October 15 or 22, 2020. The event features a panel of celebrity health, fitness and sports champions; the awarding of CHFI’s Annual Lifetime Achievement Award to Dr. Jack Taunton; wine and tapas, and a festive atmosphere at Mahony and Sons, one of Vancouver’s favourite restaurants. Transportation to the event is not included;
- accommodation in West Vancouver for two nights, valued at CAD$350; and
- special recognition on the CHFI and HeroX sites and social media platforms.
PHASE 2 PRIZES
The First Place Phase 2 Contestant will receive:
- one round trip air fare within Canada to Vancouver, valued up to CAD$1,000 (if the winner of Phase 2 is not able to use the air ticket, there will either be an airline credit or cash reward offered);
- accommodation in West Vancouver for two nights, valued at CAD$350;
- lunch with Canada’s Father of Sports Medicine Dr. Jack Taunton, and other health and fitness champions, valued at CAD$250; and
- special recognition on the CHFI and HeroX sites and social media platforms.
Evaluation Criteria
Phase 1:
All eligible submissions will be scored against the following criteria:
- 40% : The idea has the potential to impact the lives of a large number of Canadians and scored based on a combination of the number of people impacted and the size of the effect.
- 30% : How feasible is the idea? Feasibility will be evaluated based on ease of adoption for Canadians and any barriers to implementation (e.g., relies on technology that is not yet ready).
- 20% : The idea or strategy is new or has not been successfully applied to Canadians.
- 10% : The innovator's passion about making Canada the fittest nation on earth.
Phase 2
All eligible Phase 2 submissions will be scored against the following criteria:
- 40% : The idea has the potential to impact the lives of a large number of Canadians and scored based on a combination of the number of people impacted and the size of the effect.
- 30% : How feasible is the idea to implement? Feasibility will be evaluated based on ease of adoption for Canadians and any barriers to implementation (e.g., relies on technology that is not yet ready)
- 20% : The idea or strategy is new or has not been successfully applied to Canadians.
- 10% : The idea or strategy is well-reasoned and justified. Key assumptions are supported by research.
Video Requirements
All videos must meet the following requirements:
- Length: Each video must be no longer than 5 minutes.
- Camera: We do not expect you to hire a professional director! All smartphone cameras make pretty great selfie videos nowadays.
- Orientation: All videos must be in Landscape mode (the one where it’s sideways!).
- File Type: You will submit the video to HeroX as a .mov or a .mp4 file.
Restrictions:
- Only innovators who have submitted their media release to CHFI, should be in videos.
- We welcome the participation of minors in the videos but require a parent or guardian to sign a waiver for any child shown
- Be in line with HeroX Community Guidelines
BONUS: Tips for making your video AWESOME!
- Get creative - we would love to see the location that you associate with being healthy and active
- Make sure you have attractive, bright lighting. We want to see who is talking!
- Don’t stand too far from the phone or camera. We want to be able to see you.
- Video recordings come out better when the subject is slightly below the camera. If holding the camera yourself (selfie mode) be sure to hold it slightly higher, then tilt your head upward.
- Try to do your recording in an area where there is minimal chance for background disturbances like construction, busy roads, discos etc.
- HAVE FUN!
Rules
Participation Eligibility
The Healthy Selfie Challenge is open to individuals, age 18 or older, private teams, public teams, and collegiate teams. No specific qualifications or expertise in the field of health and fitness is required. Prize organizers encourage outside individuals and non-expert teams to compete and propose new solutions.
To be eligible to compete, you must comply with all the terms of the challenge as defined in the Challenge-Specific Agreement, which will be made available upon registration.
Registration and Submissions
Submissions must be made online (only), via upload to the HeroX.com website, on or before the Submission Deadline posted on the Timeline Tab.
All uploads must be in PDF format. No late submissions will be accepted.
Submissions must be made in English. All challenge-related communication will be in English. CHFI apologizes to Francophone participants - we are working to broaden our linguistic capacity.
Intellectual Property Rights
By participating in this Challenge, participants agree to share a license to the intellectual property contained in the Submission. This allows both the contestant and CHFI independently to use the intellectual property.
Selection of Winners
Based on the winning criteria, prizes will be awarded according to the Evaluation Criteria section above. In the case of a tie, the winner(s) will be selected based on the highest votes from the Evaluators.
Evaluation Panel
The winners will be determined by a panel of judges selected by CHFI Board members and a group of health and fitness experts. Scores and feedback will not be shared.
Additional Rules
- By participating in the Challenge, each competitor agrees to submit only her or his preliminary or secondary research. Any indication of "copying" amongst competitors is grounds for disqualification.
- All applications will go through a process of due diligence. Any application found to be deceiving or plagiarized will be automatically disqualified.
- All ineligible applicants will be automatically removed from the competition with no recourse for damages.
- No purchase or payment of any kind is necessary to enter or win the competition.
- Any submissions will be rendered void if they are restricted or prohibited by law.
