Heineken

Invent a new and unique Heineken beer aimed at young men who want to stand out from the crowd, experience new things and light up the night.

Desperados would like to please French young adults who are looking for a new way to share beer at home. Can you help?

Through text, photos, powerpoint presentations, collages, or videos, invent a new beer or a new cider drink that Jay would want to recommend to his friends at that special moment.

Bring the best out of the “Heineken Man” in an instant, in a bar.

You just walked in a trendy bar with friends and there are dozens of alcoholic beverages on offer. What could Strongbow Gold Cider do to become your must-have drink?