PepsiCo

Create a new Cheetos product (cheese-based, multi-texture) with a concept that talks to both parents & kids with the sole objective of bringing them together in these fun family moments!

Invent a story about Lay’s irresistibility and how they will make you break conventions or change plans and “pitch” it to us by describing or sketching the key visual and story elements.

Surprise us with a creative, entertaining and potentially viral video that features people doing something BOLD along with others, to create a positive movement or impact.

Wow us with a surprising video with a viral potential featuring people doing something BOLD that Doritos could sponsor.

Invent what’s next! Create a new microwavable potato-based food product that the whole family will enjoy sharing at snack times.

Invent the next generation of Doritos! Create a new Doritos product, based on the original triangular shape to bring an entirely new experience to young people (16-24 yo) with their favorite snack.

Through an engaging, surprising and original video, show us how Gatorade’s motto : “Win from within” can fit into the daily routine of anyone who does sports and wants to succeed.