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Super Sweet Content

Create awesome crowdsourcing project-specific content and win. Read Overview...
Overview

A Unique Opportunity to Create Crowdsourcing Content

Have you heard that the Coca-Cola Company is currently running crowdsourcing projects with HeroX? The Sweetener Challenge is taking a hard science approach to discovering a naturally-occurring compound that tastes like sugar, but without the calories. The set-up is pretty great: a big company, a big problem -- in particular, one everyone can relate to -- who doesn't love something with a sweet taste to it?

But how precisely do we engage and educate the large, international communities looking to participate in this specific crowdsourcing effort? Is it with curated stories and videos from around the internet, 100% original content, or a blend? That’s where you come in. For the first time, HeroX is opening up our very own internal process of project-specific content to the crowd.

We’re offering $50 per winning piece of content (with no limit on the number of submissions) and a platform for publishing for the best content on subjects related to the Coca-Cola Sweetener Challenge. Bring us your videos, long-form essays, curated content (with credit!), research papers, or editorials that illustrate endless possibilities for a breakthrough. The best of the best will win cash prizes for their effort, but more significantly, will become a published thought leader in the HeroX network, and likely asked to do similar work again in the future.


Key Message is Key

As mentioned above, the key message your content should convey will be relevant to and validate the Coca-Cola Company Sweetener Challenge. It doesn’t have to be all about sugar or sweeteners - feel free to get a creative and take a few liberties - but always bring it home so the audience can connect with the competition itself. 


Target audience

Think carefully about the audience(s) you are engaging with, and their "taste" in content. The Sweetener audience is tasked with identifying a chemical compound in a detailed, technical competition. While chemistry and food science are obviously the major themes in this challenge, the biological and psychological components of the human sense of taste is also very relevant.

 

Learn More in the Guidelines

Guidelines

We’re offering $50 per winning piece of content and a platform for publishing for the best content on subjects related to the Coca-Cola Sweetener Challenge. Bring us your videos, long-form essays, curated content (with credit!), research papers, or editorials that illustrate endless possibilities for a breakthrough. The best of the best will win cash prizes for their effort, but more significantly, will become a published thought leader in the HeroX network, and likely asked to do similar work again in the future.

Key Message is Key
As mentioned above, the key message your content should convey will be relevant to and validate the Coca-Cola Company Sweetener Challenge. It doesn’t have to be all about sugar or sweeteners - feel free to get a creative and take a few liberties - but always bring it home so the audience can connect with the competition itself. 

Target audience
Think carefully about the audience(s) you are engaging with, and their "taste" in content. The Sweetener audience is tasked with identifying a chemical compound in a detailed, technical competition. While chemistry and food science are obviously the major themes in this challenge, the biological and psychological components of the human sense of taste is also very relevant.
 

Key Messaging Guide

Positioning Statement

Sugar sweetens most of what we enjoy eating and drinking. While historically, sugar was extracted from sugar cane, which has source of sweetener for thousands of years, more recent developments have allowed for sweeteners to be derived from other plants. Sweeteners have also evolved to include sugar alternatives and even naturally derived low- and no-calorie sweeteners. Consumers continue to seek natural and low-calorie options for their diets that are still pleasing to the palate, and these natural sweeteners provide new options.  While a tremendous amount of research has gone into the discovery and development of natural low- and no-calorie compounds, there are novel compounds still waiting to be discovered and developed. 

Target Audience Food scientists, chemists, biochemists, sugar scientists, Ph.D. candidates in aforementioned fields.
Mission The mission of the Coca-Cola Company Sweetener Challenge is to find a natural, safe, reduced, low- or no-calorie compound that generates the taste sensation of sugar when used in beverages and foods.
Tone Curious, positive, encouraging, smart (but not overly technical), enthusiastic
Challenge Value Pillars
  • Never stop innovating
  • Improve consumer lifestyles
  • Amazing ideas can come from anywhere 
  • This challenge will be solved by someone, somewhere in the world
Promise The Coca-Cola Company, with the help of a global community of innovators, will identify the next breakthrough in sugar-sweetness recreation in a low-calorie and all natural way. 

Timeline

 

Pre-Registration

June 30th, 2017

Open for Submission

June 30th, 2017

First submission review period begins

July 10th, 2017

First round of winners announced

July 12th, 2017

Second submission review period begins

July 12th, 2017

Second round of winners announced

July 27th, 2017

Final submission deadline

August 10th, 2017

Final winners announced

August 18th, 2017


How do I win?

To be eligible for an award, your entry must:

  • Satisfy the minimum requirements
  • Satisfy the Judging Scorecard requirements
  • Be scored higher than your competitors!

 

Minimum Specifications:

Content Specifications

  • Written content is to be a minimum of 350 words.
  • Written content is to be a maximum of 3000 words
  • Original videos should be a minimum of 1 min. In length
  • Original images should have a minimum dimension of 900px and submitted in original file format.
  • Curated content must be attributed and fully linked to the original creator with permission to share/link.

Format specifications

Your entry must be submitted in one of the following formats:

  • Written content: PDF, Google Doc, Microsoft Word, or .TXT.
  • Video format: YouTube or Vimeo links, .mp4 or .mov file format
  • Images must be one of the following: .PNG, .JPEG, .AI, .PSD, .PDF, .TIFF, .SVG

Judging Scorecard

Section

Description

Overall Weight

Creative, engaging, on-topic

The piece uses a logical framework for organization of thought in an engaging, easily readable/viewable format. Paragraphs and sentences follow standard rules for structure and syntax.

20

SEO Optimization

SEO keywords for “crowdsourcing”; “open innovation”; and other strategic Google adwords/key phrases are used repeatedly the piece. The SEO must “flow” with the overall composition and not read as forced or awkward.

20

Originality

Creativity and your unique perspective/approach will add points. All work will be checked for copyright infringement. Any use of pre-existing text will be an automatic disqualifier

20

Tone

A strong writing voice with lots of personality will get full points.

20

 

Effort

Extra footwork on behalf of the writer, such as extensive (cited) research, primary sources, and interviews will earn points in this category.

20


Rules

Participation Eligibility:

The challenge is open to all individuals, private teams, public teams, and collegiate teams. Teams may originate from any country. Submissions must be made in English. All challenge-related communication will be in English.

To be eligible to compete, you must comply with all the terms of the challenge as defined in the Challenge-Specific Agreement.

Registration and Submissions:

Submissions must be made online (only), via upload to the HeroX.com website, on or before 5:00 pm EDT on August 10th, 2017, . No late submissions will be accepted.

Intellectual Property Rights:

As detailed in the Challenge-Specific Agreement – Competitors will forfeit all IP related to their submission.

Selection of Winners:

Based on the winning criteria, prizes will be awarded per the Judging Criteria section above. In the case of a tie, the winner(s) will be selected based on the highest votes from the Judges.

Additional Information

  • By participating in the challenge, each competitor agrees to submit only their original idea. Any indication of "copying" amongst competitors is grounds for disqualification.
  • All applications will go through a process of due diligence; any application found to be misrepresentative, plagiarized, or sharing an idea that is not their own will be automatically disqualified.
  • All ineligible applicants will be automatically removed from the competition with no recourse or reimbursement.
  • No purchase or payment of any kind is necessary to enter or win the competition.
  • Void wherever restricted or prohibited by law.
Timeline
Forum 3
Community 15
FAQ