Unilever

At Unilever we meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

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CLEAR Dandruff Stories - Video

Through a funny and engaging 30-45 second social content video, show us the hilarious effects of dandruff on a millennial’s life and how CLEAR can help them have nothing to hide

CLEAR - Dandruff Stories

Tell us an exciting and humorous dandruff story for CLEAR which moves away from traditional ‘problem-solution’ communication approach to help connect emotionally with millennials

CLEAR MEN – Shampoo Label Design

Create a snazzy, new shampoo label design for CLEAR MEN to stand out on the shelves and appeal visually to millennial men.

CLEAR – Ice Cool Menthol

Show us creative ways to visualize the benefit of intense cooling to have a dandruff-free scalp for CLEAR Ice Cool Menthol shampoo in a feminine way, which breaks from all the clichés.

Fair & Lovely face wash

Through an eye-catching poster with a tagline, convince women who use bar soap to switch to Fair & Lovely face wash as it gives them instant fairness without much effort.

Fair & Lovely face wash

Through an eye-catching poster with a tagline, convince women who use bar soap to switch to Fair & Lovely face wash as it gives them instant fairness without much effort.

Through an inspiring poster and a tagline, make Sunsilk Pink ready for the future. Make it edgy, cool, trendy and worth telling your millennial girlfriends about…make it fit into the lifestyles of digital-savvy and multi-tasking millennials girls to truly resonate and connect.

Making safe drinking water accessible 1

Pureit wants everyone to have access to purification technology and safe drinking water.

Cornetto social media – When Creamy met Crunchy

Come up with a big idea that can be applied to different occasions throughout the year to introduce Cornetto’s multi sensorial experience on social media. Express your idea in one surprising and funny poster.

Cornetto video – When Creamy met Crunchy

Come up with a big idea that can be applied to different occasions throughout the year to introduce Cornetto’s multi sensorial experience. Express your idea in a surprising and funny 15-second video.

Tea for the new age Chinese Millennials - Packaging

Show us a bold representation of visually contrasting packaging for Lipton China’s new range of traditional tea bases infused with modern flavours.

Dressing the world in positivity

Tells us a story that brings to life Comfort’s promise “We put a spring in your step to bring out your positive side”.

Ice Cream Cabinet of the Future

The objective for Wall’s is that people pick ice cream and not any other snack. Wow us with incredible disruptive digital experiences and modern cabinets!

Wellness ice-cream

Invent an ice-cream brand that fits millennials who want to embrace a wellness lifestyle.

Unilever: The power of algae

Invent a food product that uses algae as one of its key ingredients (algae oil, algae flour, or algae protein), in order to fit with Unilever’s ambition to “feed the world” in a sustainable and nutritious way.

Unilever: Reimagining Cleaning

Design a premium cleaning product or tool that makes cleaning chores a breeze, or even an indulging experience.

Cup-a-Soup Anytime Anywhere

How would you change young adults’ perception of Cup-a-Soup from boring to fun and make it the first thing they reach for when they’re feeling hungry and need a snack to quell their hunger pangs.

Lipton - Afternoon tea break

Change working adults’ perceptions of tea from traditional to modern and relevant with a great Lipton afternoon tea break idea.

Ben & Jerry's new super ice-cream

Amaze us with your bold idea for a new line of Ben & Jerry’s that will delight Urban Millennials and make ice-cream lovers run to go buy it as soon as they hear about it.

Unilever: Ice cream all year round

Inspire people to enjoy ice cream all year round with creative and out-of-the-box ideas that will change how they eat ice cream.

Unilever - Get the tea rockin'!

Reinvent tea by finding ways to make Millennials excited by this timeless beverage and be proud to drink it.

Ice Cream & Millennials

Using visual and text, surprise us with breakthrough ideas that will engage Millennials in a whole new way and make them love ice cream even more!

Sunsilk Stories

Share your Sunsilk stories about how gorgeous hair leads to young women feeling great, so that others will be encouraged to make small changes in their lives that boost their confidence and help them win their everyday small victories.

Create a poster that will communicate Closeup freshening in a way that completely breaks the mould of clichéd oral care advertising.

Closeup Freshness

Think of the freshness experience across your five senses and all create a new oral care solution that will get people to experience freshness in a brand new way.

Knorr - Love the soil

Turn Knorr’s “Love the soil” campaign into a movement that everyday people will participate in and support, just like in the Ice Bucket Challenge.

Unilever - Pot Noodle

Show crazy ambitious young people that Pot Noodle is THE snack to empower them to pursue their own dreams, no matter what those dreams may be.

Comfort - Water Saving

Find an impactful yet emotionally engaging way to introduce Comfort One Rinse and its water saving benefits in a global campaign idea that you will illustrate in a print ad.

Deos - Urban Antidote

Shape the future of personal care by inventing a new deodorising solution that 1) helps people cope with urban life or 2) makes better use of limited resources.

New Deo Delivery

Change the way deodorants are delivered and/or used, by choosing one of the following trends: 1) Technology 2) Convergence 3) Local Solutions.

Shake things up with an original poster and tagline that are uniquely Knorr and that will excite people about Knorr’s range of snacks.

Knorr Innovation

Invent a delicious, original and innovative quick snack for Knorr that will revolutionise the hot savoury snack category and entice people to give this new snack a try.

Deos - Biological Enhancement

Invent a revolutionary solution that uses human biology to manage sweat and odour, and restore delicate underarm skin.

Deos - On my Own Terms

Invent a deodorising solution 1) that you can adapt to your needs or tastes or 2) that intelligently responds to triggers from your body activity or immediate environment.

Pond's Cold Cream

Create an original, contemporary poster with a tagline that brings to life one of Pond’s Cold Cream's fabulous benefits, so that young women in their thirties won’t be able to fight the urge to try it out!

The Young Lions Health Award

Professionals working in advertising agencies or client organisations who are under 30 years old (born on or after 27 June 1984) are called to respond to the brief set by UNICEF with a creative integrated campaign.

Clear Japan Men

Entice Japanese men to try CLEAR shampoo with an idea or activity (online, outdoor or in shops) that will make them understand and experience for themselves that being strong is beautiful.

Clear Japan Video

Show Japanese women that it is time to move on from “kawaii” (cute) with strong, beautiful hair in a bold, dynamic, stylish and very creative story.

Clear Japan Women

Entice Japanese women to try CLEAR shampoo with an idea or activity (online, outdoor or in shops) where they could experience for themselves that they need to shift from being “kawaii” (cute) to experience that being strong is beautiful.

AXE/Lynx Recharge decided to enhance the shower experience - to give you a power shower that will kick start the day ahead and give you all the poise and coolness you need to take on the world!

Amaze Maille with new gift ideas that people will offer so that they make a great impression and fill their friends with joy.

Personal Care for Men

Men deserve a masculine approach, one that understands their lifestyle, passions, and key moments where grooming matters. Help Unilever create a style and method that appeal to men and encourages them to become grooming males!

Continental Stock Pots

What original, engaging and contagious activity, event or promotion could you create that would make 1 MILLION mums want to add Stock Pot to their dish?

Tell us what your buddy AXE could do, especially online and on social media to help you attract girls.

Sunsilk TV Show

Wow girls in their 20s with an original, stylish and epic reality TV show concept produced by Sunsilk, about hair and fashion that will keep them glued to their screens!

Show us, through an inspirational and insightful video/animation or an exquisite poster, the ideal beauty moment for a LUX woman, when she fully expresses her beauty, which will trigger more love and admiration around her.

Surprise us with a very entertaining, unpredictable yet motivating video where someone unlikely to succeed achieves the highest level in their passion by putting in the efforts, the wit and the sweat.

We need you to dazzle them with ideas and activities (online and outdoors) that will make them enjoy a fine fragranced, fresher, pleasanter summer, thanks to Lux Happy Fresh.

Use your creative talent to blow us away with ideas for Cup a Soup packaging that will surprise shoppers and stimulate their appetite for it.

Cornetto - Dive into love

Create a simple, enjoyable and engaging appealing mobile experience to enable youngsters to deep dive into love and fully enjoy these special moments that love can offer.

Create a modern, joyful and engaging story where a mom manages to bring her family together for a spontaneous, playful and memorable moment, thanks to Breyers.

Cornetto - Love Journey

Show teens how Cornetto helps to express their love to each other in a lovely and clever way through an engaging and youthful video/animation.

Lipton Milk Tea

Give a refreshingly new presence to Lipton milk tea by creating a bright and exciting packaging and engaging name.

Design a premium yet bright and exciting gift pack for Lipton tea to make tea something “special” to give across all different gifting seasons.

Cornetto - Enjoy the ride, Love the Ending

Surprise us with an original video or print that brings the Cornetto motto "enjoy the ride, love the ending" to life in a refreshingly unusual way, to catch teens' attention and make them want to share your entry with their friends.

Signal Day & Night

Create a light hearted, engaging story about how a child notices when their parents tell him/her to brush twice a day, but then end up not doing it themselves.

Create a masculine, cool and bold video to convince men that a small change in their daily routine to include CLEAR new scalp tonic can make a huge difference on their life.

Sunsilk Combing Cream Innovation

Through a PowerPoint presentation, a design, an illustration or some pictures, bring to life your idea. Think about why women would like it; think about the packaging, format, ritual, recipes, scent or anything else.

When there is a guarantee that your dandruff would not be coming back, how would that allow you to make an impact, anytime and anywhere? Create a story to tell us what could happen and how you would feel about it.

Closeup Bold Moves

Create a video that presents your creative act of edginess. We are looking for authentic entries that will surprise and exhilarate the viewers.

Recycling Shower

Wow us with an original and revolutionary design for the next generation of showers, combining an enjoyable experience with preservation of the environment.

Comfort Fabric Conditioner

Tell us an engaging and entertaining story from the clothes’ perspective, illustrating how adding Comfort fabric conditioner to your laundry makes clothes happy, giving them a like new shine and fragrance that no detergent alone could ever give.

Close Up White Now

Through a high-quality and engrossing video/animation, show us how Closeup White Now’s instant whitening effect gives a confident young woman the edge to instant success and get her the spotlight in an unexpected and glamorous situation.

Comfort Blossom

Through an engaging and relevant video/animation, bring to life the moment when Comfort’s blissful fragrances give the most amazing pampering experiences to a stressed woman.

Create an original and engaging ice cream packaging that let kids play and explore the fun with cartoon character “Max the lion”.

Close Up Fire Freeze

Surprise us with your own interpretation on how the combination of blazing warmth and cooling sensations from Closeup Fire Freeze delivers impactful cooling freshness, so powerful that everything else seems weak.

Tell us an unconventional and surprising story about how a resourceful mum creatively teaches her child(ren) an important lesson, through dirt and stains.

Show us an engaging and humorous “moment that matters“ to bring to life how fresh breath and white teeth could give you the confidence to make a good choice, in a split second.

Pond's Love Story

Create “a moment of love” by showing us what happens when the girl takes the lead.

Becel pro. activ

Your challenge is to create an original video or animation that convinces the over fifties, without clichés, to use Becel pro. activ so that they can get back to enjoying life.

Little actions in the home make a big difference

Create a short animation or a video that is humorous, cool and inspires people to start adopting more eco-friendly and sustainable living habits, starting from their day-to-day life at home.

Bring to life Knorr’s 3 steps to perfect roast chicken

Knorr has introduced a new product that allows you to make the perfect roast chicken, juicy and flavorful every time, in just 3 easy steps. We want you to bring to life this 3-step process as a simple-to-understand and fun to watch video/animation!

Captivate the world. Reveal a true beauty

Please Break the Rules, Create the Trend, Don’t be a follower and show us the excitement leading to the big reveal of a true beauty.

Help us tell our story to the world

Select one or more stories of Pond's Institute and bring them to life in a 60 - 90 second video or animation.

Convince mums who want to improve their family’s life of using Lifebuoy Handwash by bringing to life our proposition: “Lifebuoy Handwash kills 99.9% germs in 10 seconds”, keeping hands clean and safe.